Use These Tips to Get More Out of Your Retail Store's Newspaper Ads

1. Whenever you advertise your retail store in the newspaper, make several copies of your ad to use as a selling tool in your store.

2. Your sale has more credibility in the eyes of your shoppers when they see your ad in the newspaper.

3. Tape a copy of your ad to your front door or window, keep a copy at your checkout counter, and keep another copy in easy reach of the sales staff.

4. Have your staff greet your customers, then mention your sale, and then show them a copy of your ad. This gives your sale pricing legitimacy.

5. For example, have your staff say, "Hi, welcome to the Blueberry Boutique, thanks for coming in. We're running a great sale on most items store wide. Here are just a few of the items we're advertising in the newspaper. You came in at the right time."

6. The overall effect of using your ad as a selling tool is a higher closing rate. You'll find that shoppers are more apt to buy from you then and there and avoid comparison shopping elsewhere.

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