How to Sell More Using Retail Store Endcaps

It's a know fact - endcaps sell up to 50 percent more than an adjoining display.

Here are a few key points to remember about endcaps:

1. Each endcap should be adjacent to related merchandise

2. Only place your top selling items in a category in the endcap

3. Promote higher margin items in endcaps

4. Price the endcaps items attractively to grab attention

5. Use bold signage highlighting the price

6. Endcaps are great for selling seasonal items

7. Change out your endcap merchandise every 3 - 4 weeks

Endcaps are your most valuable real estate in your store. If you don't have one already, create an endcap selling strategy for your store and make the most of this prime selling space.

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