Are You Offering a Free Gift or Discount on Customers' Birthdays?

Disney recently announced that for 2009, theme park vistors will receive free admission on their birthdays. This offer has created a lot of positive buzz among Disney lovers. Why?

Customers love free. Free gifts, additional discounts, etc. When there is a free offer, they respond well.

Many retailers offer either a free gift or an additional discount on the customer's birthday. People like to be treated well on their birthdays, both by others and by themselves.

A discount or free gift will draw customers into your store on their birthdays. If you are offering a free gift, most will buy items while there. Discounts are popular because birthday customers are in a good mood and willing to buy something nice (and hopefully expensive) to make them feel special.

Take advantage of this by creating your own birthday club. When collecting contact information for your customer list, ask them for their date of birth.

You can even mention that you are collecting their information so that you can give them a free gift on their birthday. This will reduce most customer's resistance to providing you with their contact information and help you build your customer list.

While a free gift or discount costs your store money, it will help you build a positive relationship with your customers and help turn them into repeat customers. Having repeat customers buying from you again and again is where the profits are in retail.

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