Sell More & Create Super Loyal Customers By Offering Classes

and Seminars

How would you like to:

1) Sell more expensive merchandise and earn more profit per customer?

2) Create a new source of revenue for your business?

3) Create a strong relationship with your customer base?

4) Add new people to your store's customer list?

You can do all of this by having your store offer classes or seminars

relevant to a product you carry. You get to establish your store as

being the expert in your niche while at the same time educating your

customers about the benefits of using products that you sell.

Think about a product that you sell and possible classes you could

offer.

Here are a few examples:

- a store selling scrapbooks offering a how-to class on scrapbooking

- a store selling kayaks offering a class on kayaking

- a store selling cookware offering a cooking class

- a store selling wine offering wine tastings

- a store selling furniture offering a class on interior decorating

- a store selling travel gear offering a class on how to best pack

for travel

Once you decide upon a class or seminar to offer, you next need to

determine your objective. Should you charge a fee to attend, or

offer them free to all attendees with your store making sales on the

back end. You may decide to do both. You know your customers well

enough to know what will be appropriate.

Marketing your class or seminar is simple - place advertisements in

your store as well as send out email and/or postcard notices to your

customer list. Based on demand, you can offer them 4-6 times a year

or monthly.

Offering classes or seminars separates you from your competitors and

establishes your store as being experts on what you carry.

You'll also build solid relationships with your attendees.

Plus, they serve as ideal vehicles to sell your merchandise in a

non-threatening and low key manner.

If you're not offering classes already, you should strongly consider

doing so. Simply put, they can be very effective and profitable.

==============================================================

Every Tuesday we send out a FREE Retail Profit Tip to those who have registered to receive our FREE newsletter.

If you have not registered yet, you'll want to do so that you don't miss out on this great free content.

This email newsletter is brief and on topic - we know that you're busy and don't have time to waste.

In it we discuss:

• Low cost retail marketing strategies

• Easy to implement ways to increase your sales

• Proven ways to cut your overhead

• First hand insight into running a profitable retail business

To register, simply enter your name and primary email address below: