Knowing how well (or how poor) each of your advertising campaigns did is crucial in planning out your long term advertising strategy.

Unless you track and analyze this information, you will not be able to make accurate decisions on which advertising campaigns to repeat and which ones to alter or even eliminate.

Advertising is one of your biggest expenses and can have the greatest impact on how successful your store is. You need to have a firm understanding on what is working and what is not.

Don't leave your retail store advertising strategy to chance.

Use the Retail Store Advertising Campaign Worksheet to evaluate the effectiveness and measure the results of all your advertising campaigns.

Includes:

• Summary of advertising campaign

  
  

  
  

• Record of media used and where the ad ran or was placed

  
  

  
  

• Record of areas targeted by ad

  
  

  
  

• Record of cost of creating advertisement

  
  

  
  

• Record of cost of running ad

  
  

  
  

• Calculator for tracking the results of the advertisement

  
  

  
  

• Record of total sales revenue resulting from ad campaign

  
  

  
  

• Record of the return on investment from running ad

  
  

  
  

• Record of your satisfaction with ad and whether you should run ad again

The Retail Store Advertising Campaign worksheet is available in the Microsoft Excel (xls) file format. You must have

Microsoft Excel installed on your computer to use this worksheet.

Looking for more retail store forms? We have them!
Go to RETAIL STORE FORMS to see the complete list of downloadable forms for retail store owners.