You can increase sales two ways: get more customers, or get your existing customers to buy more often.

Sometimes we get so focused on tailoring our marketing and advertising to new customers that we forget to nurture our customer base and list that we have already developed.

The smart retailer doesn't wait for their existing customers to stop back in the store.

Instead, the smart retailer has a system in place and regularly contacts the customer list in order to build a relationship of trust and familiarity.

This can be done several ways:

1) Thank you emails

2) Thank you postcards

3) Thank you phone calls

4) Invitation to join preferred customer club

5) Invitation to repeat customer private sale

The point here is to let your customer base know that they are valued and important to you.

When you do this, you set yourself up to have happy customers, ones that will buy from you again and again, buy your higher margin products, and refer their family and friends to your store.

Loyal repeat customers are perhaps the greatest asset you have in your business. Take the time to nurture your relationship with them.

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