You can increase sales two ways: get more customers, or get your

existing customers to buy more often.

Sometimes we get so focused on tailoring our marketing and

advertising to new customers that we forget to nurture our customer

base and list that we have already developed.

The smart retailer doesn't wait for their existing customers to

stop back in the store.

Instead, the smart retailer has a system in place and regularly

contacts the customer list in order to build a relationship of

trust and familiarity.

This can be done several ways:

1) Thank you emails

2) Thank you postcards

3) Thank you phone calls

4) Invitation to join preferred customer club

5) Invitation to repeat customer private sale

The point here is to let your customer base know that they are

valued and important to you.

When you do this, you set yourself up to have happy customers, ones

that will buy from you again and again, buy your higher margin

products, and refer their family and friends to your store.

Loyal repeat customers are perhaps the greatest asset you have in

your business. Take the time to nurture your relationship with them.

==============================================================

Every Tuesday we send out a FREE Retail Profit Tip to those who have registered to receive our FREE newsletter.

If you have not registered yet, you'll want to do so that you don't miss out on this great free content.

This email newsletter is brief and on topic - we know that you're busy and don't have time to waste.

In it we discuss:

• Low cost retail marketing strategies

• Easy to implement ways to increase your sales

• Proven ways to cut your overhead

• First hand insight into running a profitable retail business

To register, simply enter your name and primary email address below: