Nielsen recently completed a survey on what forms of advertising consumers trust the most. The results are quite interesting and provide you with direction when choosing advertising media.

Here are the results:

Survey question: What forms of advertising do you trust most?

78% - Word of mouth recommendations from other consumers
63% - Newspapers
61% - Consumer opinions posted online
60% - Brand websites
56% - Television
54% - Radio
49% - Brand sponsorships
49% - Email I signed up for
38% - Ads before movies
34% - Search engine ads
26% - Online banner ads
18% - Text ads on mobile phones

You can make many conclusions based on this research. Without question you should set up a referral program for your store and encourage your repeat customers to send in their friends and family.

This will give you a very high ROI in relation to the time and money you invest.

Analyze these results versus you current advertising strategy and determine if you need to make any changes.

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