Nielsen recently completed a survey on what forms of advertising

consumers trust the most. The results are quite interesting and

provide you with direction when choosing advertising media.

Here are the results:

Survey question: What forms of advertising do you trust most?

78% - Word of mouth recommendations from other consumers

63% - Newspapers

61% - Consumer opinions posted online

60% - Brand websites

56% - Television

54% - Radio

49% - Brand sponsorships

49% - Email I signed up for

38% - Ads before movies

34% - Search engine ads

26% - Online banner ads

18% - Text ads on mobile phones

You can make many conclusions based on this research. Without

question you should set up a referral program for your store and

encourage your repeat customers to send in their friends and

family.

This will give you a very high ROI in relation to the time and money

you invest.

Analyze these results versus you current advertising strategy and

determine if you need to make any changes.

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