Recently Chain Store Age published a survey conducted by The Gordman Group about customer loyalty.

Customers surveyed relayed the following:

Ways Stores Can Generate Customer Loyalty

72% - Merchandise in stock
60% - Helpful people
59% - Everyday low prices
58% - Good return policy
52% - Close to home
50% - Pleasant atmosphere
44% - Broad choice
43% - One stop shopping
36% - Discount coupons
31% - Good advertised sales
23% - Loyalty rewards

Creating and keeping loyal customers is vital to the success of independent retailers. It's 5 times less expensive to market to repeat customers than to find new customers.

Use the results of this customer survey to strenghten any areas where your store needs improvement.

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