Recently Chain Store Age published a survey conducted by The Gordman

Group about customer loyalty.

Customers surveyed relayed the following:

Ways Stores Can Generate Customer Loyalty

72% - Merchandise in stock

60% - Helpful people

59% - Everyday low prices

58% - Good return policy

52% - Close to home

50% - Pleasant atmosphere

44% - Broad choice

43% - One stop shopping

36% - Discount coupons

31% - Good advertised sales

23% - Loyalty rewards

Creating and keeping loyal customers is vital to the success

of independent retailers. It's 5 times less expensive to market

to repeat customers than to find new customers.

Use the results of this customer survey to strenghten any areas

where your store needs improvement.

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