Every retailer has them: former customers who haven't been seen in your store in quite a while. These former customers know your store and obviously like your store based on the fact they have bought from you in the past.

They represent a very good source of new business if you contact them. Have your sales staff reach out to them by:

- calling them on the telephone and letting them know that you miss having them as customers and inviting them in to your store. For customers who do not answer, leave a cheerful message relaying your desire to have them back and clearly state your special welcome back offer

- send out an email to all former customers inviting them back into your store

- whether you call or email, provide a special offer such as a store gift certificate or welcome back store pricing

- personalize your communications so that the former customers feel you are being genuine in your effort to woo them back

Schedule this former customer contact during slow times or in between customers. Your cost to implement this will be minimal - just your time.

============================================================== Every Tuesday we send out a FREE Retail Profit Tip to those who have registered to receive our FREE newsletter.

If you have not registered yet, you'll want to do so that you don't miss out on this great free content.

This email newsletter is brief and on topic - we know that you're busy and don't have time to waste.

In it we discuss:

• Low cost retail marketing strategies
• Easy to implement ways to increase your sales
• Proven ways to cut your overhead
• First hand insight into running a profitable retail business

To register, simply enter your name and primary email address below: