Every retailer has them: former customers who haven't been seen in

your store in quite a while. These former customers know your store

and obviously like your store based on the fact they have bought from

you in the past.

They represent a very good source of new business if you contact them.

Have your sales staff reach out to them by:

- calling them on the telephone and letting them know that you miss

having them as customers and inviting them in to your store. For

customers who do not answer, leave a cheerful message relaying your

desire to have them back and clearly state your special welcome

back offer

- send out an email to all former customers inviting them back into

your store

- whether you call or email, provide a special offer such as a store

gift certificate or welcome back store pricing

- personalize your communications so that the former customers feel

you are being genuine in your effort to woo them back

Schedule this former customer contact during slow times or in between

customers. Your cost to implement this will be minimal - just your time.

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