Tools for retail store owners, including forms, manuals, handbooks, spreadsheets, tactics, and strategies to help independent retailers successfully run their retail businesses and thrive against the competition.
Home     Contact Us     Join Now!     Search     Text Size     Tell a Friend     Member Area


Become a member and get immediate access to all of our resources for retail owners.
 About Us - Retail Owner - Retail Shop Owner
 Who Should Join
 Member Benefits
 About Us
 Departments - Retail Store Marketing
 Downloads & Forms
 Retail Store Marketing
 Increasing Sales
 Inventory & Pricing
 Business & Financial
 Retail Store Staffing
 New Store Startup
 Retail Business Owner Resources
 Retail Store Calculators
 Retail Profit Tips
 Site Map
 Article Index
 Today's Retail News
 Retail Store Owner Other
 Join Now!
 Tell a Friend
 Help
 Privacy Policy
 Terms of Use
 My Membership
 Retail Business Owner Search

  Retail Store Marketing
Retail Store Marketing: Attracting More Customers to Your Retail Store

If you're like most retail business owners, your NUMBER ONE PROBLEM is getting enough customers.

If your existing retail store marketing strategy is not producing the results you want, then we have resources that can help you get noticed and drive more customers into your store.

Let's face it - the cost of acquiring new customers can be expensive. As an independent retail business, you'll never have the marketing budget of the big box stores and mega chains. To survive, you need to use smart, creative, and low-cost marketing strategies.

One thing is for certain - if you're not attracting enough customers to your retail business now, you need to make some changes - FAST. Continuing to do the same things will only lead to the same results. Without enough customers, the long term future of your business is at risk.

Fortunately, there are several proven and tested retail marketing strategies that other successful independent retailers use that you can also use in order to attract more customers. Choose the ones that fit your type of retail business and you can increase your customer flow and build a steady stream of customers for your business.

You can attract more customers without spending alot of money - we'll show you how.

Our retail marketing tools are easy to understand and implement, and are designed for independent retail businesses. They are time-tested strategies that other independent retailers and businesses have successfully used to grow and thrive. Use them and help turn your good retail store into a great business.


Low Cost Marketing Strategy: Drive Store Traffic Through Press Releases
Low Cost Marketing Strategy: Drive Store Traffic Through Press Releases Press releases are an effective and low cost marketing tool you can use to drive retail store traffic. Learn the ins and outs creating and distributing press releases for your store's promotions and events . . . more >>
Low Cost Advertising Strategy: Advertise Door-to-Door Using Door Hangers
Low Cost Advertising Strategy: Advertise Door-to-Door Using Door Hangers Need to reach customers in your target market cheaply? Have you considered door-to-door-advertsing using door hangers? Simply put - door hangers work! Learn the steps you can take to make door hangers an integral part of your advertising mix. . . . more >>
Low Cost Traffic Generator: How to Use Vehicle Wraps to Get Your Store Noticed
Low Cost Traffic Generator: How to Use Vehicle Wraps to Get Your Store Noticed If you're not getting enough customers, you need to find additional ways to drive traffic. Vehicle wraps can be one of the most cost effective ways to promote your retail store. Learn how to best use vehicle wraps to get your store noticed and drive more customers through your doors. . . . more >>
Free Advertising For Your Retail Store: How To Get The Most Out Of Google, Yahoo, and Bing Local Search Listings
Free Advertising For Your Retail Store: How To Get The Most Out Of Google, Yahoo, and Bing Local Search Listings

The trend is irreversible. Local search on internet search engines have replaced the yellow pages as the go-to source for many people when deciding where to shop. Are you getting the most out of your local listing in Google, Yahoo, and Bing? Learn what you need to know so that you don't miss out on what could be a huge source of traffic for your business. . . .
more >>
The Truth About Yellow Page Ads for Independent Retailers
The Truth About Yellow Page Ads for Independent Retailers Yellow page advertising is expensive, especially for independent retailers. You pay for your yellow page ad every month, whether it pulls or not. In spite of this, some retailers do experience some success using them. Should your store have a yellow page ad? Learn the truth about what works (and doesn't work) when advertising in the yellow pages . . . more >>
How To Acquire New Customers at Very Low Cost Using Charity Marketing
Every retailer is constantly searching for new customers. Smart retailers know that acquiring new customers through charity or cause related marketing is one of the lowest cost methods to driving this essential traffic. Learn how your store can use charity marketing to get new customers cost effectively. . . . more >>
KEY NUMBERS: Retail Industry Advertising to Sales Ratios for Calculating Your Advertising Spend
KEY NUMBERS: Retail Industry Advertising to Sales Ratios for Calculating Your Advertising Spend Do you know what percentage of sales your store should spend on advertising? Would you like to know what percentage other stores in your retail niche spend annually on their advertising? Use our list of retail advertising to sales ratios to see where your store stacks up . . . more >>
How to Increase Your Retail Store Traffic Using Coupon Pack Mailers
How to Increase Your Retail Store Traffic Using Coupon Pack Mailers Attracting new customers at low cost is the number one challenge for most independent retail store owners. Learn how some successful retailers are using coupon pack mailers to drive targeted, trackable, and low cost store traffic . . . more >>

RETAIL CALCULATOR: Retail Store Direct Mail & Email Marketing ROI Calculator
RETAIL CALCULATOR: Retail Store Direct Mail & Email Marketing ROI Calculator Every retailer needs to know whether or not their email marketing campaigns and direct mail campaigns achieved acceptable results. Use the Retail Store Direct Mail and Email Marketing Return On Investment Calculator to quickly and accurately determine the success of these marketing campaigns. . . . more >>
How You Can Tell if Your Advertising is Really Working
How You Can Tell if Your Advertising is Really Working Being able to accurately judge the effectiveness of each of your advertising campaigns is critical for your store to be profitable. You need to know what types of media work best for your business and which ones give you little return. Learn practical ways you can measure effectively how successful your advertising really is . . . more >>
DOWNLOAD: Retail Store Advertising Campaign Worksheet
DOWNLOAD: Retail Store Advertising Campaign Worksheet Having detailed records of how well (or how poor) each of your advertising campaigns did is crucial in planning out your long term advertising strategy. Unless you track and analyze this information, you will not be able to make accurate decisions on which ones to repeat. Use the Retail Store Advertising Campaign Worksheet to track and analyze all your advertising campaigns . . . more >>
How to Use Gift Certificates to Attract New Customers (without going broke)
How to Use Gift Certificates to Attract New Customers (without going broke) Surveys show that shoppers place a higher value on retail store gift certificates than percentage off savings or store coupons. Many independent retailers report excellent success attracting customers using gift certificates. Learn what you need to know in order to set up your own gift certificate program . . . more >>
DOWNLOAD: Retail Store Yearly Advertising Plan
DOWNLOAD: Retail Store Yearly Advertising Plan Putting together a yearly advertising plan for your retail store is vital in allocating your advertising spend. With the amount that you spend on advertising, you can't afford to "wing it". Use the Retail Store Yearly Advertising Plan spreadsheet to help you calculate and plan out your store's yearly advertising expenditures. . . . more >>
Why Your Exterior Sign is the Single Most Effective Investment You Can Make in Your Retail Store
Why Your Exterior Sign is the Single Most Effective Investment You Can Make in Your Retail Store Whether you already have an existing retail store, or are in the planning stages of opening up one, you need to be aware of how powerful your exterior retail store sign can be in drawing traffic to your business. Learn why the right sign can be both the least expensive and the most effective form of advertising you can have . . . more >>
NEW CUSTOMER STRATEGY: How to Attract Potential Customers Who Just Moved to Your Market Area
NEW CUSTOMER STRATEGY: How to Attract Potential Customers Who Just Moved to Your Market Area Many independent retailers overlook customers that are right under their noses. Recent movers who have just moved into neighborhoods within a 3-5 mile radius of your store can be an easy source of new customers for your store - if you know how to reach them. Learn how you can get these recent movers to come into your store to buy . . . more >>
Finding Your Store's Target Market: Why You Must Know Who Your Customers Are (and how it costs you if you don't)
Finding Your Store's Target Market: Why You Must Know Who Your Customers Are (and how it costs you if you don't) Market to everyone and you'll waste money -fast. Market to your target market and your store has a very good chance of being profitable. Learn why successful independent retailers zero in on their target with a laser-like focus in order to get results . . . more >>
Click Here For MoreClick Here For More