Increasing Retail Sales


Home Contact Us Join Now! Search Text Size Tell a Friend Member Area

Increasing Retail Sales

Smart retailers recognize the importance of having effective selling strategies in place in order to convert their store traffic into sales.

Continuing to spend large amounts of money on advertising and marketing if you're not converting these shoppers into buyers at an acceptable closing percentage is just not smart.

Yet this is what many independent retailers do. They focus on driving store traffic and the day to day running of their business and put less emphasis on increasing store sales.

Fortunately, there is good news. By adopting a few proven selling strategies you can increase your store's closing percentage as well as the profits you earn from each customer.

In this section we'll teach you what other independent retailers like yourself are doing to maximize sales and increase sales volume.

UnClutter Your Store: How Clutter Kills Your Store's Profitability And What You Can Do About It

Clutter is one of the most common mistakes made in retail store design and layout. Clutter kills store profitability. If your customer cannot cut through the clutter, you lose a sale. Learn what steps to take to unclutter your store and increase your conversions . . . more >>

How To Put a Mystery Shopping Program in Place At Low Cost

Have you ever wondered how your customers view your store? Would you like to know what areas of customer service need to be improved? Learn how you can put in place a mystery shopping program to learn this valuable information . . . more >>

Low Cost Marketing Strategy: Drive Store Traffic Through Press Releases

Press releases are an effective and low cost marketing tool you can use to drive retail store traffic. Learn the ins and outs creating and distributing press releases for your store's promotions and events . . . more >>

Why It's Vital To Your Profitability To Know Your Retail Sales Conversion Rate

Guessing how well you convert shoppers into buyers is no way to run a successful business. Learn how successful independent retailers measure their conversion rates and then use their findings to develop effective advertising campaigns, improve their sales training and merchandising strategies, and optimize their staffing coverage . . . more >>

PROFIT MAKING STRATEGY: Reduce Your Overhead Expenses by Joining a Retail Store Merchant Association
Bankcard processing fees and insurance premiums are only a small part of the cost of doing business, but they can account for a major portion of your expenses. Learn how joining a retail store merchant association may be the wisest move you can make in reducing your store's overhead and adding to your bottom line . . . more >>

PROFIT MAKING STRATEGY: How To Increase Sales And Profits by Bundling Products

To increase store sales, you can either get more customers, or get each customer to buy more. One very effective way to get them to buy more is by bundling like products into a "package price". Learn how successful retailers are using bundling to increase the amount of sales made per customer . . . more >>

SMART RETAILER'S SECRET: How Counting Customers Can Help You Add Sales and Profits to Your Retail Business

Knowing how many customers shop with you monthly, daily, and even hourly allows you to make informed decisions on how effective your advertising and promotions are and whether or not you are over-staffed or under-staffed at certain times. Learn how you can implement a simple system for measuring customer flow that will . . . more >>

How to Make Special Orders a Goldmine for Your Retail Store

Special orders are for many store owners one of the most profitable items they sell. In fact, for many retail businesses, special orders account for close to 20% of income. Learn proven ways to turn your special orders into a significant profit center for your business . . . more >>

How to Turn First Time Customers into Repeat Customers

Acquiring new customers is expensive - and that's assuming you can find enough of them. It's crucial to your store's success to get new customers to like your store and want to shop there in the future. Learn ways you can get your first time customers to return to your store to buy from you again and again. . . . more >>

How to Increase Your Retail Store Traffic Using Variable Pricing

Many successful retailers use variable pricing to drive store traffic and establish themselves in consumers' minds as a low price retailer. Learn how you can use variable pricing to attract new customers, be known as the low price leader in your market, and still maintain your profit margins . . . more >>

Which Retail Price Promotion is Best for Your Store?

Once you decide to run a sale, you next need to determine what type of sale pricing promotion to use. Some promotions work better with certain types of stores. Learn the 7 most common sale pricing strategies and how you can use them in your store . . . more >>

How to Use Gift Certificates to Attract New Customers (without going broke)

Surveys show that shoppers place a higher value on retail store gift certificates than percentage off savings or store coupons. Many independent retailers report excellent success attracting customers using gift certificates. Learn what you need to know in order to set up your own gift certificate program . . . more >>

Why Your Exterior Sign is the Single Most Effective Investment You Can Make in Your Retail Store

Whether you already have an existing retail store, or are in the planning stages of opening up one, you need to be aware of how powerful your exterior retail store sign can be in drawing traffic to your business. Learn why the right sign can be both the least expensive and the most effective form of advertising you can have . . . more >>

Finding Your Store's Target Market: Why You Must Know Who Your Customers Are (and how it costs you if you don't)

Market to everyone and you'll waste money -fast. Market to your target market and your store has a very good chance of being profitable. Learn why successful independent retailers zero in on their target with a laser-like focus in order to get results . . . more >>

What You Need To Know About Using Coupons

Coupons are an excellent way to entice repeat customers to buy more often. They're also a great way to attract new customers, if used properly. Learn what works and doesn't work when using coupons to drive traffic to your retail store . . . more >>

Retail Store Promotions: 5 Key Components Every Promotion Should Include

Retail promotions are a very important part of every retail business marketing plan. Include the right steps and you'll see customers beating a path to your door. Leave any of these steps out and you'll waste your marketing dollars and suffer through a sales drought. Learn what you need to be include in every successful promotion. . . . more >>

Click Here For More